Sunday, June 10, 2007

Launched dgm India

I apologise for the long silence but I had been very busy setting up operations for dgm India.

dgm India, is part of dgm Holdings Plc. The Company's principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display inventory and email, either as individual channels, or as a complete solution. Globally, dgm provides services to more than 250 blue-chip clients and agencies with over 100 staff. Utilising powerful software, dgm has the ability to trace a consumer's activity online to a specific advertisement placed on a specific channel. Therefore, regardless of the pricing model or channel used, dgm can report on the direct correlation between advertising spend and consumer response.

We formally launched dgm India on 6th June 2007. You can read more about the launch here:
Delhi Events

DD News

We have launched dgm India with 3 initial solutions:

dgm Performance: First credible & interntional Affiliate network in India.

dgm Search Lab: Cutting edge Search Marketing (PPC & SEO) solutions using state of the art Web Analytics & completely automated Bid Management & Optimisation tools that talk to the search engines through APIs.

dgmeMail: Our managed email solution system.

dgm's DNA is delivering better ROI to online advertisers using cutting edge technology, channels & solutions. We have been doing this for close to 8 years in markets like UK & Australia.

Seeing the state of Indian online advertising and the solutions that exist here, I am very sure that dgm India, with its superior solutions will be able to raise the bar significantly and will help in taking the online advertising to the next level.

More about the state of Indian online advertising in my next post.


mahendra said...

Congratulations on your new venture Anurag. I have been following your blog closely though i am commenting on it for the first time. I have met or spoken to the major players in the online advertising world in India.

I agree that online advertising analytics is an emerging science and it would have a tremendous potential in india where the markets are nascent.

Good luck with your venture. I am a co promoter at a web startup called Collabor ( Please let me have your e mail id as i would like to invite you for a launch aimed at the bloggers community for our first web 2.0 idea.

Anurag Gupta said...

Thanks Mahendra. You may write in to me at anurag1(at)gmail(dot)com

Anonymous said...

Hi Anurag

I am an investor in DGM living in the UK. I am happy to see you on board. Having read your profile my first question is; how long do you plan to stay? My second question is; how did you get involved? Did DGM approach you or vice-versa.

Also there are 2 excellent clips on Youtube on DGM. A link on the DGM-INDIA site would be a good idea.

All the Best

India Travel Enthusiast said...

Affiliate programs are interesting and in general it has been that 20% of your affiliates will generate about 80% of your revenue.
However my main concern is that there are very few sites that generate enough users to make this successful. Is that true? Maybe you guys have a better idea of India online media scenario. My travel portal , has been launched just last week and till now most of the people who have approached me is for an affiliate kind of relationship, BTW that includes DGM.
However all the best, affiliate programs was the first job I had in USA back in 1999 and all I can say is it took some time to establish and later most of the clients brought it in house....
Ofcourse things might have change considerably since then ....I am not exactly in loop for things in Affiliate Programs...

Piyush said...


kiramatali shah said...

Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.

Anonymous said...

Really very good Ad network... DGM-INDIA.