Launched dgm India

I apologise for the long silence but I had been very busy setting up operations for dgm India.



dgm India, is part of dgm Holdings Plc. The Company's principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display inventory and email, either as individual channels, or as a complete solution. Globally, dgm provides services to more than 250 blue-chip clients and agencies with over 100 staff. Utilising powerful software, dgm has the ability to trace a consumer's activity online to a specific advertisement placed on a specific channel. Therefore, regardless of the pricing model or channel used, dgm can report on the direct correlation between advertising spend and consumer response.



We formally launched dgm India on 6th June 2007. You can read more about the launch here:



TimesofIndia.com
AlooTechie
AlooTechie
ContentSutra
Agencyfaqs
Exchange4Media
Delhi Events

DD News



We have launched dgm India with 3 initial solutions:



dgm Performance: First credible & interntional Affiliate network in India.

dgm Search Lab: Cutting edge Search Marketing (PPC & SEO) solutions using state of the art Web Analytics & completely automated Bid Management & Optimisation tools that talk to the search engines through APIs.

dgmeMail: Our managed email solution system.



dgm's DNA is delivering better ROI to online advertisers using cutting edge technology, channels & solutions. We have been doing this for close to 8 years in markets like UK & Australia.



Seeing the state of Indian online advertising and the solutions that exist here, I am very sure that dgm India, with its superior solutions will be able to raise the bar significantly and will help in taking the online advertising to the next level.



More about the state of Indian online advertising in my next post.